Chegg – Emailer | Nogginusers

PROJECT

Chegg Emailer

The goal was to advertise Chegg’s low cost books with satirical, over-the-top, graphic imagery. This was meant to appeal to students.

ROLE:
Concept, Design, Motion

CLIENT:
Chegg

DELIVERABLE:
Web/Email

cheggstickershock

Challenge:

Solution:

CHALLENGE

Chegg’s email brand consisted of students with piles of books, desperate for homework assistance. After many trials, we came up with this enticing animated gif. The goal was to advertise Chegg’s low cost books with funny, over-the-top, satire graphic imagery. This was meant to appeal to students.

SOLUTION

TBD