PROJECT
Cycle City Video Title
This sporty title has wheels and speed. The video promoted new bike lanes for cyclists.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
The challenge was to create a title sequence for a video educating the public about new bike paths recently created for City of Columbia. The title sequence was meant to be fun and engaging.
Solution:
For a title about cycling, motion was important. The title uses illustration and typography to represent a bicycle on the move and introduce the video. I also used a script typeface for the words, “Columbia, Missouri“ as I had in mind a long wiggly road on the outskirts of town, where the new bike paths were created. I chose the music on this one and added it to the background.