PROJECT
Share the Light Video
It all started with the pink swirls. “Share the Light” is a short motion graphics video encouraging community donations to the City of Columbia.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
The Share the Light Program encourages City of Columbia customers to donate funds for certain programs through their utility bill. The challenge was to represent the specific departments available for donations.
Solution:
This was a fun opportunity to animate and incorporate a variety of still images and motion clips representing the different departments, all the while maintaining a classy pink. The effect was very subtle and inviting.